Lisa Terrenzi

Business Development and Strategic Alliances — Tips and Tricks

Business Development and Strategic Alliances — Tips and Tricks

In this day and age, almost every activity you are doing or want to be doing has something to do with developing business or creating and managing alliances. Having been developing business and creating alliances for 15 years, I want to share some of my knowledge to help you be successful too. BUSINESS DEVELPOMENT & STRATEGIC ALLIANCES – TIPS AND TRICKS COMPANY STRATEGY: Ensure your overall strategy is clearly defined so you know which alliances to create. I can’t tell you how many times I have seen a company go through a lot to secure the needed alliance only to find out mid-stream that they really needed something entirely different. A lot of wasted time and resources could be avoided if you just ensure your overall strategy is up to date and applicable for the immediate future and aligns with where you want to go in the long term as well. REASONS FOR ALLIANCE: Define the exact purposes for an alliance such as: Able to offer your customers a larger variety of products or services. Can offer your customers more back-end and upsell products. Able to expand your business faster, including increasing your overall market either globally or a larger reaching market. Gain access to better technology, including able to develop new products and services quicker or more talent to be able to innovate better and faster. And many more. ALLIANCE RESEARCH: Be sure to do enough research into which alliance partner you should seek. There are usually many different options. Specifying key points that are important to you and then prioritizing your potential alliances by order of how...