Lisa Terrenzi

A view on leadership

A view on leadership

One of the advantages of traveling around the world and having worked with some of the top executives on the planet is I have been able interact with and observe some great leaders in action both in the business as well as the public sector. While some might think that someone at the top of a company is also a great leader by default; this is not necessarily the case. There are many key attributes that make up a good leader, but the one I want to talk about today is the desire to help. There are those people who resort to using threat and fear to get what they want and think that dominance or violence is the only key ingredient they need. This way of operating can’t be farther from the truth. A truly great leader will have an undying urge to help. He truly wants to succeed and wants other to succeed. I recently met someone who fits this bill. I attended a Salon held for Nobel Peace Prize Winner and President of Timor Leste (East Timor) J. Ramos Horta and was inspired by what he has done for his country and his persistence in bringing about the first Democracy of the New Millennia. He persisted for 24 years to lead his country out of war, deliver them from persecution and provide them independence. After listening to him tell his story and talking with him at length what stood out the most for me was his unmistakable care and desire to help. He truly saw that he had to stop the violence and get on with...
Public Relations (PR) Fundamentals

Public Relations (PR) Fundamentals

Public Relations is a necessary component in both life and business. You can literally influence or change the mind-set of a friend, colleague, boss or even a group of people or a certain type of public with PR. It can mean the difference between huge success or complete ruins. In a business setting, the actual function of PR is to interpret the policies of management to the various publics with which your organization is dealing. PR can also popularize and get them accepted, find facts about any unacceptability of the policies, create and run campaigns to make the policies more popular, test public opinion with regard to the campaigns, and more. PR literally molds opinion! Here are some fundamentals to help you be successful in PR activities: POLICIES OF MANAGEMENT – The first rule of PR is to ensure there is an up-to-date strategy, including policies from management. There is a lot of work involved in PR, so it is important that your blood, sweat and tears goes towards popularizing the right policies and programs! Once you have these, study and know them well. DEFINE THE EXACT PUBLICS YOU ARE GOING AFTER – The definition of “Publics” in PR is a type of audience. You divide up the broad population into separate publics. Examples of this could be: teenage girls, men in their 50’s, small business owners or system administrators in large Fortune 100 companies to name a few. It is crucial that you define your exact publics as the majority of mistakes and errors in PR come from targeting wrong publics. NEVER, EVER USE LIES IN PR –...