Lisa Terrenzi

Public Relations (PR) Fundamentals

Public Relations (PR) Fundamentals

Public Relations is a necessary component in both life and business. You can literally influence or change the mind-set of a friend, colleague, boss or even a group of people or a certain type of public with PR. It can mean the difference between huge success or complete ruins. In a business setting, the actual function of PR is to interpret the policies of management to the various publics with which your organization is dealing. PR can also popularize and get them accepted, find facts about any unacceptability of the policies, create and run campaigns to make the policies more popular, test public opinion with regard to the campaigns, and more. PR literally molds opinion! Here are some fundamentals to help you be successful in PR activities: POLICIES OF MANAGEMENT – The first rule of PR is to ensure there is an up-to-date strategy, including policies from management. There is a lot of work involved in PR, so it is important that your blood, sweat and tears goes towards popularizing the right policies and programs! Once you have these, study and know them well. DEFINE THE EXACT PUBLICS YOU ARE GOING AFTER – The definition of “Publics” in PR is a type of audience. You divide up the broad population into separate publics. Examples of this could be: teenage girls, men in their 50’s, small business owners or system administrators in large Fortune 100 companies to name a few. It is crucial that you define your exact publics as the majority of mistakes and errors in PR come from targeting wrong publics. NEVER, EVER USE LIES IN PR –...